ABSTRACT
In this study, the focus was on the influence of advertising on consumption
pattern of Civil Servants and Business Community with emphasis ion Ebonyi
State and Enugu Metropolis. The researcher made a very sincere and indepth
study into various advert media and their individual influence on civil
servants and Business Community. Structural questionnaire copies were
administered to our respondents after the researcher had reviewed similar
literature.
The study categorized the respondents into two vizmanagement
and non-management cadre. The questionnaire were
designed and distributed along side these categories. The test of our three
hypotheses were done with a chi-square approach. Analysis of our data
revealed that civil servants become aware of products through some advert
media such as radio, television, bill board, newspaper, magazines and
novelty. However, radio and television were found to be the most effective
means of reaching the civil servants and business community in the whole
arrangement to advertise the products. The study also revealed that Ad
activities influxes consumption pattern.
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