STRATEGIC BUSINESS UNITS AND ORGANIZATIONAL PERFORMANCE IN SELECTED MANUFACTURING COMPANIES IN SOUTH-EAST, NIGERIA

ABSTRACT
This research Strategic Business Units (SBU) and Organizational performance in
selected manufacturing Companies in South-East Nigeria critically assessed the
impact of Strategic Business Units on Organizational Performance over time.
Strategic management deals with the major and emergent initiatives taken by general
managers on behalf of owners, involving the utilization of resources to enhance the
performance of firms in their external environment. This study is embarked upon to
know why the business environment has been turbulent which has resulted in poor
performance of most of our manufacturing companies, thereby making their product
to be of poor quality and expensive. It is intended to reverse this trend. The objective
of the study is to check the extent Strategic Business Units affect productivity of
manufacturing companies. The study methodology adopted is the descriptive Survey
design. The population of the study was three thousand and three (3003) workers
with a sample size of five hundred (500) obtained using the Taro Yamane formular.
This comprises lower, middle and top management staff of the Companies. Primary
data collection was with questionnaire method using the five point Likert scale and
Oral Interviews.

Data was analyzed using tables and percentages. Hypothesis one
and three were tested using Pearson Product Moment Correlation while hypothesis
two and five were tested using Chi Square statistics. Hypotheses four was tested using
Z-test. The results indicate that there was a significant relationship (rc = 0.96 > rt =
0.8114, P < 0.05) between Strategic Business Units and productivity of the selected
manufacturing companies. Strategic Business Units significantly (P < 0.05) can be
used to enhance profitability in the selected manufacturing companies. Strategic
Business Units significantly (rc =0.8253 > rt =0.8114, P < 0.05) can be used to
address Technological challenges in the selected manufacturing companies. Use of
Emerging means of Production is not significantly (P > 0.05) a major way of
encouraging Strategic Business Units in the selected manufacturing companies
performance index.

Strategic Business Units can significantly (P < 0.05) be used in
enhancing the market share in selected manufacturing Companies. The conclusion of
this research is that there is a significant relationship between Strategic Business
Units, productivity and profitability which can be used to address technological
challenges in the selected manufacturing companies to enhance its market share. This
research recommends that targets should not only be financial but also strategic.
They should be underpinned by clear cut action plans that cascade down the
organization and promote both ownership and commitment. Therefore in filling the
gap created by previous works, this work will ensure that performance monitoring
and tracking of individuals and Units in Strategic Business Units will help in knowing
problem areas and effecting changes that could adversely affect the fortunes of the
Strategic Business Units thereby shifting the burden of making an SBU President a
scape goat in the event of company failure.

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