PUBLIC RELATIONS AND THE BANKING INDUSTRY IN NIGERIA: AN EVALUATIVE STUDY OF SELECTED BANKS IN ENUGU

ABSTRACT
This is a research work project carried out to determine the
public relations practices/activities used in banking industry.
It is an evaluative study of selected banks (First Bank and
Union Bank Plc) in Enugu metropolis. A sample size of 190
respondents all randomly selected from the staff/management
and customers of First Bank Plc, and Union Bank Plc. Enugu.
Both primary and secondary data were collected and analyzed
using chi square test.

The researcher, based on the data
collected and analyzed, found out that both the banks
employees and customers have full knowledge and
understanding of public relations; that both employees and
customers have observed public relations practices in the
banks understudy and that these among other things include;
good customer relations employee relations, stake holder
forum, customer award/nights, employees awards, training
and re-training programme e.t.c that the customers and
employees are of the view that public relations are inevitable
tools/strategies used in enhancing the growth and
development of the banking industry. Very importantly, public
relations practices help in building the image of the banking
industry, public relations play encouraging role towards
restoring mutual confidence between the banks and their
publics and as such justifies the view that the success of the
banks is dependents of the banks’ image. Based on the above,
organizations, especially the banking industry should as much
as possible try to recognize and utilize most adequately
appropriately, effective/efficiently public relations
practices/activities as inevitable and indisputable weapon that
determines to a great extent the success and excellence of the
banking industry.

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