ABSTRACT
The need to have standard hotels in Enugu Urban cannot be
over-emphasized. This is because of the part they play in the
socio-economic growth of the town. They assist travelers
coming into the city in the provision of comfort and other
facilities to residents of the city. In order to lend support to the
business of these hotels and the entire economy of the city,
these hotels need to apply promotion advertising in the running
of their business in order to create awareness to their present
and potential customers. What this study aims to achieve is to
examine the promotional problems experienced in hospitality
industry (A Study of Selected Hotel in Enugu Urban).
A sample size of 480 respondents was randomly selected and
was used for the study. The following hotels were sampled
1. Home Pride Guest House
2. Zodiac Hotels
3. Crystal Park Hotel
4. First Hotel
5. Presidential Hotel
Based on the data collected and analysed, the following were
found.
1. That the establishment of hotel in Enugu urban is a
welcome development because of the socio-economic
role played by these hotels to the public.
2. These hotels require and actually make use of advertising
in order to create awareness to the public including their
present and potential customers.
3. By the use of advertising, a lot of progress was made by
these hotels.
4. The researcher also found out that so many constraints
militated against hospitality industry such as finance.
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