EXPANDED PROFIT MOTIVE AS A FUNDAMENTAL FACTOR FOR FAILURE OF ENTREPRENEURIAL EFFORTS

ABSTRACT
Many factors have been fingered and blamed for low productivity of Nigerian
economy, prominent among which is the weak industrial base. And this
weakness is indicated by the low level of the index of capacity utilization in the
manufacturing sector and general high rate of business failure in Nigeria.
Having considered the problems from the accounting point of view, the
researcher formed an opinion that EXPANDED (OR QUICK) PROFIT MOTIVE is a
fundamental factor for failure of entrepreneurial efforts; this opinion considers
the proper management of available resources – especially financial resource –
as a primary factor that will make for success of a business venture.
This expanded profit motive manifests in various forms, which include (a) lack of
compliance to loan repayment schedule, (b) venturing into business without
business ideas. (c) Over-pricing of products, (d) Employment of unskilled labour
and high labour turnover etc.

But whatever form(s) such manifestation may take, ultimately they culminate
into poor discharge of business functions.
Accordingly, this research was driven by the investigation and assessment of
various manifestations of Expanded profit motive as to establish the truth or
otherwise and the extent of their contributions to business failure. The
investigation was carried out on the basis of five (5) stated hypotheses about
which the research revolved.

Besides the data collected from ALO Aluminum Company inform of responses
obtained from questionnaires, the researcher visited some other establishments
which are considered to be in position to have a store of data and numerical
information that would have been useful for comparative analysis.
Those organizations visited did not permit the researcher to avail the required
data, and this made it difficult to use standard statistical technique, such as
correlation coefficient and distributions in the analysis of data. Consequently,
the researcher resorted to the use of simple percentage, published and verbal
information as basis for conclusion. The research result suggests that every
rational business owner/manager should strike a balance between profit motive
and need for business survival.

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