CORPORATE SURVIVAL AND GROWTH STRATEGIES IN A COMPETITIVE BUSINESS ENVIROMENT: A STUDY OF KARRINGTON LIMITED AND ROCANA NIGERIA LIMITED

ABSTRACT
Competition has become the norm of the day in modern economy. Modern
business organization does not only compete with local industries but also
foreign industries. While on one hand, it has given room to increased
varieties of goods available to consumers and improved quality of the
products, on the other hand, strive competition has led to the failure of many
business enterprises. Consequently, the project examines corporate survival
and growth strategies being employed in Karrington Limited and Rocana
Nigeria limited as a printing and advertising company as a case study . In
achieving the sole objective of the study, a number of research tools were
employed; such as questionnaire, oral and structured interviews where
administered on the Direct clients and Advertising agents of the companies.

The corporate survival and growth strategies of the companies and their
limiting factors were identified. In the implications of the study, the
researcher discovered that the growth of the companies can be hinged on the
quality control and modern technology. This will give the companies a
competitive hedge over its competitors. The reality of the competition and
the need for corporate strategy has been emphasized. The study shows that
competition in the modern economy is a reality. Hence, corporate
organization should be proactive. They must not allow the competitors to
overtake them unaware. The management of the organization must adopt
corporate strategy that will position the organization in a place that will be
difficult for the competitors to retaliate.

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