ASPECT OF BANK LOCATION AND THE INFLUENCE ON CUSTOMER BANKING BEHAVIOUR

ABSTRACT
This research work is “Aspects of bank location and the influence on
customer banking behaviour”. In our modern time in Nigeria, there is an
increased need for bank reforms to position the banks solidly to performs
their traditional roles of attracting local funds and safeguarding them as well
as giving of loans to monetize the economy. It is only when the economy is
stable that the customers and the bank easily experience these reforms in real
workable state.
This research work is, therefore, an attempt to finding out how bank location
can really influence good customer banking behaviour. The following
objectives are formulated.

1. To determine how bank security effects bank customers’ banking
behaviour.
2. To ascertain the extent proximity to customers’ business area
influences bank customers’ banking behaviour.
3. To determine the effect of IT driven on-line banking on bank
location and the effect of the branch information technology on
customer satisfaction.
4. To make recommendations that will improve bank decision and
customers services.

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