Abstract: The study was carried out to assess the “perception of business education university students and lecturers on pricing and distribution policies on marketing of consumer goods in Nigeria. Literatures of other authors were reviewed in order to know their viewpoints and also to expose the researcher to the in-depth knowledge regarding the subject of the study. To achieve the objective of this study, five research questions and five Null hypotheses were raised. Pearson Product Moment Correlation coefficient was used in testing the Null hypotheses at 5% level of significance. The researcher used questionnaire to obtain data.
Descriptive survey design was used to carry out the study. The population for the study was five hundred and thirty eight (538) respondents made up of four hundred and seventy eight (478) business education students and fifty nine (59) of their Lecturers from selected six (6) Federal University each from six (6) Geo-Political zone in the country. Due to the manageable size of the population, the researcher used all the respondents therefore there was no need for sample size and sampling procedure. Descriptive statistics of frequency distribution and percentage as well as Pearson Product Moment Correlation Coefficient were used for data analysis.
The findings revealed among others that there was a significant relationship between pricing and distribution policies on marketing of consumer goods. It was therefore recommended that marketers of consumer goods should combine the three basic methods of pricing which are cost, demand and competitive pricing in order to maintain profit while considering customers interest. Moreover marketers of consumer goods should check the channels and the flow of these products in the case of deviation of any sort from planned strategy............ORDER FOR COMPLETE PROJECT MATERIAL NOW!! .
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